If you’ve been following along on the Create the Ulitmate Photography Blog series then you now know why you need a blog for your photography business and how to set one up. The only thing you may be a little nervous about is coming up with blog topic ideas.
Still haven’t set up your blog or want to know why you need one in the first place? Check out these links to get caught up.
Setting up your blog was the easy part. Now, you have to come up with different posts. You have to come up with your own blog topic ideas all the time. Nothing sucks more than any empty screen. I totally get it. You don’t want all of your blog to be session after session. You want to utilize your home on the internet and make it work for you and your business.
Photographers have a tough time with blogging. This is not a secret. Blogs are just not a favorite part of the photography process. To some, it is nothing short of a hassle. They feel like they can’t come up with anything to say so they just post a few photography sessions every couple of months or so. They don’t realize, however, how much these sporadic posts are harming them on Google or how much potential their blog really has.
Here are some blog topic ideas that may help that writer’s block most photography bloggers suffer through.
1) Always do an About Me post.
I know that you have that About Me page with that brief paragraph about what awards you’ve won, what you like to shoot, and some quirky little fact you’ve thrown in for good measure. That is not enough. That doesn’t tell people anything really about you expect that you have huge nerd love for Harry Potter. (Just made fun of myself there! 🙂 ) They can look around your blog and see what you normally shoot.
Your clients want to get to know you. They are looking for a way to connect with you and make you seem more human to them. Give them that!
Write a decent length About Me post which you can link back to on your About Me page. This way your clients can get to know you more if they want to. And most of them do. They don’t want some stranger they just met and talked to for 5 minutes to photograph and capture their memories. They want to know that they can be comfortable around you and trust you.
Connect. This is what people are going to book. They are going to book you and your personality.
2) Always Post Good Client Sessions.
This is a complete duh! You are getting started in blogging to show off your work so you can book more potential clients!
Yes. Yes, it is a complete duh. However, there is a right way to post client sessions and a wrong way.
Way too often I will see this when I look at a client session post:
“I was so honored to shoot Kevin and Amanda’s engagement pictures last month. They are such a sweet couple, and I loved photographing them! We shot their session at their future wedding venue called Any Wedding Venue in the World. I can’t wait for their wedding day next month!”
That seems fine, right? Wrong. It is way too brief. You are setting up your blog to be found on Google, correct? Well, Google likes words. The best length most people agree on is at least three hundred words.
300 words?! What am I going to write about?
Simple. Talk to the couple about how they met, what they love about each other, their favorite aspect of their wedding plans so far, where they are going on their honeymoon, about the wedding venue they picked, or how he proposed. Take that information and use it in their post. Not only will this help you write more than a quick general blurb that is completely forgettable, it will also help you show off the couple.
It will make it more personable to them and their family members (who may know someone in the family that needs a photographer to shoot so and so’s wedding). Writing more will help your personality shine through more as well.
Make sure that you are not posting every image from your session either. Only your best ones. Google is more interested in words than pictures and too many images could be bad. Not to mention that images slow down the loading time on your blog. Most people are not patient, and they will not wait for the page to load. If it takes more than 10 seconds, they click away.
Also, no one wants to scroll through 300 pictures anyway.No one wants to scroll through 300 photos. Photography Blog Topic Ideas! Click To Tweet
3) Always Write Posts that are FAQs.
I know that I get sick of typing out the same answer over and over again to the same question that five other clients have asked me that day. If you find yourself repeating the same things constantly then writing a blog post addressing the question could save you a ton of time. Instead of having to manually write it out again, you can just send a link to your client.
A great example of this is for newborn photographers. As every newborn photographer can tell you, there are strict guidelines that make a newborn session work. These guidelines include the oldest a baby can be for a session, how warm to make the house, or how to prepare the newborn to make them the sleepiest. Typing these suggestions out over and over again is time-consuming and a little annoying. Writing a post that you can link back to just makes a lot more sense.
4) Always Post Articles that will Help Your Clients.
That’s what we are here for, right? We want to make this process as easy and stress-free as possible so they can focus on the positive aspects like how much they are going to love their photos!
A great example of an article that will help your clients is a What to Wear post. In this post, you can talk about what colors would be good, what to avoid when dressing for a session, and how to not be too matchy (think white polos with khakis).
I am a firm believer on being rewarded for your work. Why can’t you make money from your What to Wear post or your blog in general? You are running a business here, and your blog is a big part of your business. Include affiliate links to outfits that you think would work great for a photo shoot. Not only will this give your visual clients a great example of what would look good but if they purchase the items through your link then you get a little kick back for all your hard work.
If you do go the affiliate route, make sure that you have the correct disclosures on your blog. For an example of that, check out this post from Bloggy Law.
There you have it! These blog topic ideas should give you something to post about whenever writer’s block strikes! Have any other blog topic ideas to share or any blog topic ideas that didn’t work for you? Please tell me about them in the comments!
Here are those links to the Create the Ultimate Photography Blog series again. Make sure you check them out if you haven’t already!